Singapore Property Blog
Our Thoughts and Opinions
Short, useful posts for sellers, upgraders, and buyers in Singapore. No fluff — just steady steps you can act on.
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How to Spot an Undervalued Property in Singapore
Not all cheap properties are undervalued, and not all undervalued ones are cheap. Here’s the VALUE Lens framework — and the value traps to avoid — before you make an offer.
How to Choose the Right Property in Singapore: A Buyer’s Framework for Looking Beyond Price
Most buyers judge a home on price or a score. The Right Fit Framework judges the fit — across the Property, the Numbers, the Life and the Exit.
Understanding Growth Plans For Singapore Investment Property
One of the key studies I rely on for my analysis of potential growth is the URA Master Plan – Lets take a look today on what to look out for.
Can I Afford to Upgrade to a Condo or EC?
Wondering if you can afford to upgrade from HDB to a condo or EC in Singapore? Map your sale proceeds, CPF refund, loan range and monthly comfort before you decide.
Bigger Older HDB or Smaller Newer HDB? A Practical Singapore Buyer’s Guide
More space or more lease? Compare older vs newer HDB resale flats on CPF rules, renovation cost, resale pool, and family fit. The right questions, calmly.
New Launch vs Resale Condo in Singapore: Which Should You Choose in 2026?
Choosing between a new launch and a resale condo in Singapore isn’t really about which is cheaper. A new launch can give you time, staged payments and a brand-new unit; a resale gives you space, certainty and immediate use. This 2026 guide helps you decide based on your own numbers — budget, CPF, ABSD, timeline and exit plan — with the latest rules and market context.
PrimeKey Analysis Singapore: A Property Analysis Tool for Smarter Condo Shortlisting
PrimeKey Analysis scores Singapore condo fundamentals across 8 pillars. But a score alone won’t tell you if a condo fits your life, finances and timeline.
Sell HDB, Buy Condo in Singapore: What to Know Before You Upgrade
Thinking of selling your HDB to buy a condo in Singapore? Understand CPF refund, ABSD, real cash proceeds and timing before you commit. A calm, practical guide.
The Silent Threat of CPF Accrued Interest: Why Your Cash Proceeds May Be Lower Than Expected
Did you know that after selling your house, you have to return Cpf accrued interest and Cpf fund used including Hdb grants.
What My Clients Say | Genuine Experiences
Real stories, real experiences—because your journey deserves nothing less than the best.
Hi, I’m Rick Long
With decades of experience in Singapore’s real estate market, I’ve had the privilege of being mentioned in media outlets such as Channel NewsAsia, The Straits Times, and 99.co.
Over the years, I’ve written extensively on the local property landscape — tackling the real questions buyers and sellers face, and helping them navigate each step with greater clarity and confidence.
Many of my clients have become long-time friends — their trust and kind reviews continue to inspire me to raise the bar in everything I do.
I believe real estate should be strategic, seamless, and deeply aligned with your life’s journey.