Singapore Property Decisions, Made With Structure
YouHome.sg is an online space created by Rick Long, Associate Senior Division Director at Huttons Asia (CEA Reg. R026818Z), where I share property thoughts, case studies, market updates and AI-supported insights — to help you make smarter, calmer property decisions.
Most people see the property result.
The sold unit. The new home. The signed document.
But the real work often happens long before that — in the planning, the numbers, the timing, the conversations, and the difficult decisions behind the scenes.
Media Mention
Sharing my vision on MoneyFM 89.3 — how technology and empathy can work together so buyers, sellers, and even agents stay in sync from first thought to final handover.
This isn’t just about the property you choose. It’s about how you move through the decision.
Listen to the conversation below if you want to see how I guide clients through big property moves with structure, calm, and accountability.
In The Straits Times, Rick shared a grounded take on the rising number of HDB listings above $900,000 — and why realistic expectations matter more than hype.
His client’s $1.13M sale wasn’t just about price — it was about timing, strategy, and understanding what buyers truly value.
“Leadership starts from the inside — and clients feel it.”
In this 99.co feature, Rick’s journey from Airforce to real estate is highlighted — not for flash, but for clarity, composure, and consistent decision-making under pressure.
His calm energy, data-first thinking, and quiet leadership have made him an anchor for both his team and clients navigating tough property choices.
“Invited by CNA 93.8 to share what most overlook — but tenants never forget.”
On national radio, Rick joined CNA’s Open House alongside 99.co to share actionable insights on tenant relations — from do’s and don’ts to long-term considerations every landlord should know.
His segment reflected what clients appreciate most: clear communication, real examples, and a strategic mindset that doesn’t skip the small things.
In my e27 article, I shared why real estate has to move beyond charisma and sales scripts.
Buyers and sellers deserve transparency, structure, and steady guidance — and AI can finally make that real.
Singapore Property Trend 2026 (Updated in September 2026)
HDB resale average PSF climbed through 2024 and into the first half of 2025.
From mid-2025 through 2026 it has moved sideways within a narrow band, neither resuming the earlier climb nor reversing it.
For existing owners, two factors sit on opposite sides. Price levels have held. Volume has not returned to its 2024 peak.
Which of those weighs more depends on whether you need to transact inside a fixed window or can wait for the right buyer.
Condo and apartment average PSF climbed into late 2025, then eased back across the first half of 2026 before steadying.
Volume has been uneven throughout, alternating stronger and softer quarters rather than moving in one direction.
One thing this chart cannot show: average PSF moves with the mix of what sold.
A quarter with more suburban or city-fringe launches pulls the average down even when no individual property has changed in value. Read the direction, not the decimal.
For sellers, the factor that matters is buyer deliberation.
Demand is present but arriving unevenly, and pricing and presentation carry more weight in an uneven market than in a fast-moving one.
Landed average PSF has trended upward across the full period charted, with the steepest movement from late 2025 into 2026.
Volume stays small by comparison — a few hundred transactions a quarter against several thousand for condos.
That small base is the caveat. A handful of large freehold transactions can move a quarterly landed average on their own, so single-quarter changes here carry less signal than the same movement would in the HDB or condo series.
Segment positioning — tenure, land size, location within the estate — carries more weight in landed than in the other two markets, because there are fewer comparable transactions to anchor a price against.
Charts prepared by Huttons Asia from HDB resale and URA private transaction data.
Average PSF and transaction volume by quarter, Q3 2024 to Q3 2026.
Average PSF is a derived measure rather than an official price index — for the official series see HDB’s Resale Price Index and URA’s Property Price Index.
As at September 2026.
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Real stories from people who were where you are now.
Most first conversations end with a clearer sense of the options and what each one would cost.
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Recognized for Results. Grounded in Trust
Over the years, I’ve been honored to receive several awards — not just for transactions, but for consistency, service, and client satisfaction.
These recognitions are a reminder that good work doesn’t go unnoticed when you care deeply about your clients’ outcomes.
About Me
I’m Rick Long, Associate Senior Division Director at Huttons Asia (CEA Reg. R026818Z).
My work and commentary have appeared in The Straits Times, 99.co, CNA 93.8, MoneyFM 89.3 and e27 — on HDB pricing expectations, tenant relations, and how technology is changing the way property decisions get made.
Over the years I’ve written extensively on the Singapore property landscape — the real questions buyers and sellers face, and how to work through each step with confidence.
Most people I meet don’t need more information. They need to know which parts actually apply to them. That’s the work I try to do here.”
Additionally, Rick is a proud fur daddy to two rescue kitties and loves spending his free time with his wife and furbabies.
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Whether you’re exploring your next move or just seeking clarity,
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