Youhome.sg
AI-Powered, Human-Centered.
Built for Your Next Move.
Most people see the property result.
The sold unit.
The new home.
The signed document.
But the real work often happens long before that — in the planning, the numbers, the timing, the conversations, and the difficult decisions behind the scenes.
YouHome.sg is an online space created by Rick Long, Associate Senior Division Director at Huttons Asia, where I share real property thoughts, case studies, market updates, and AI-supported insights — to help you make smarter, calmer property decisions.
Media Mention
Sharing my vision on MoneyFM 89.3 — how technology and empathy can work together so buyers, sellers, and even agents stay in sync from first thought to final handover.
This isn’t just about the property you choose. It’s about how you move through the decision.
Listen to the conversation below if you want to see how I guide clients through big property moves with structure, calm, and accountability.
In The Straits Times, Rick shared a grounded take on the rising number of HDB listings above $900,000 — and why realistic expectations matter more than hype.
His client’s $1.13M sale wasn’t just about price — it was about timing, strategy, and understanding what buyers truly value.
“Leadership starts from the inside — and clients feel it.”
In this 99.co feature, Rick’s journey from Airforce to real estate is highlighted — not for flash, but for clarity, composure, and consistent decision-making under pressure.
His calm energy, data-first thinking, and quiet leadership have made him an anchor for both his team and clients navigating tough property choices.
“Invited by CNA 93.8 to share what most overlook — but tenants never forget.”
On national radio, Rick joined CNA’s Open House alongside 99.co to share actionable insights on tenant relations — from do’s and don’ts to long-term considerations every landlord should know.
His segment reflected what clients appreciate most: clear communication, real examples, and a strategic mindset that doesn’t skip the small things.
In my e27 article, I shared why real estate has to move beyond charisma and sales scripts. Buyers and sellers deserve transparency, structure, and steady guidance — and AI can finally make that real.
Singapore Property Trend 2026 (Updated in April 2026)
HDB resale prices have moved up consistently since 2023, but 2025 could mark the beginning of a flatter phase.
What we are seeing now looks less like a reversal, and more like a natural cooling after an extended rise — with affordability pressure building and more upgraders choosing to wait before making their next move.
For existing owners, this could still be an attractive selling window. The softer volume seen in early Q3 may not be a true signal yet, as early-quarter activity is often lighter.
The condo market has remained relatively firm, but with clearer shifts in momentum across the past 24 months.
Prices pushed higher into late 2025, even as transaction volume moved unevenly. That combination often points to a market where demand still exists, but buyers are becoming more deliberate and value-conscious.
For sellers, this can still be a constructive window — but stronger outcomes are likely to favour homes that are well-priced and well-presented.
The landed market has remained firm over the past 24 months, with prices trending upward in a more pronounced way from late 2024 onward.
By late 2025, average PSF had moved to a noticeably higher level, even though transaction volume stayed relatively modest. That combination often reflects the nature of landed homes — fewer transactions, but stronger price resilience when demand meets limited supply.
For sellers, this remains a constructive environment, particularly for homes that are positioned well within their segment.
What My Clients Say | Genuine Experiences
Real stories, real experiences—because your journey deserves nothing less than the best.
Many of my clients-turned-friends started off with a FREE non-obligation discussion
You will definitely receive quality and valuable insights from our conversation.
Find Out What to Do with Your HDB, Condo, or Investment Next
The market’s shifting. Rules are changing. And what worked last year might not work now.
Take this quick quiz to uncover your best next step — whether you’re selling, buying, upgrading, or just exploring.
Not Sure What to Do with Your HDB or Condo?
Singapore's property market has many moving parts. This 2-minute quiz helps you decide your next step.
- ✅ Personalized Property Plan
- ✅ Just 2 Minutes
- ✅ Expert Guidance
What's your current property situation?
What are you hoping to achieve?
What's your biggest concern right now?
What's your timeline?
What matters most to you?
Where should we send your plan?
Note: We'll save your answers and then show a WhatsApp summary you can send to Rick.
Summary of Your Smart Move Quiz™
Review your answers, then tap "Send via WhatsApp".
You will definitely receive quality and valuable insights from our conversation.
Recognized for Results. Grounded in Trust
Over the years, I’ve been honored to receive several awards — not just for transactions, but for consistency, service, and client satisfaction.
These recognitions are a reminder that good work doesn’t go unnoticed when you care deeply about your clients’ outcomes.
About Me
Hi, I’m Rick Long
With decades of experience in Singapore’s real estate market, I’ve had the privilege of being mentioned in media outlets such as Channel NewsAsia, The Straits Times, and 99.co.
Over the years, I’ve written extensively on the local property landscape — tackling the real questions buyers and sellers face, and helping them navigate each step with greater clarity and confidence.
Many of my clients have become long-time friends — their trust and kind reviews continue to inspire me to raise the bar in everything I do.
I believe real estate should be strategic, seamless, and deeply aligned with your life’s journey.
Additionally, Rick is a proud fur daddy to two rescue kitties and loves spending his free time with his wife and furbabies. He believes in giving back to the community and volunteers his time to animal welfare causes whenever possible.
When You’re Ready, We’re Just a Message Away
Whether you’re exploring your next move or just seeking clarity,
we’re here to walk the journey with you — calmly and confidently.
Tap below to chat with us privately on WhatsApp.