This is the single most useful piece of evidence about JLD’s pace and pricing, and most buyers never hear it properly.
In 2023, URA launched a 6.5-hectare white site to a master developer to kickstart the next phase of JLD.
When the tender closed in March 2024, it drew a single bid — from a heavyweight consortium of CapitaLand, City Developments, Frasers Property, Mitsubishi Estate and Mitsui Fudosan.
In September 2024, URA declined to award the site, calling the shortlisted bid of $6,888.90 per square metre of gross floor area too low.
Market reports put that at roughly $640 per square foot per plot ratio, implying a total of around $2.5 billion — a figure analysts read as conservative for a site of that scale.
Then the government changed tack.
In December 2025, alongside the 1H2026 Government Land Sales programme, the former master site was split into three smaller parcels.
The first, a 3.7-hectare white site at Town Hall Link, was released on the 1H2026 Reserve List.
It can yield around 2 million square feet of gross floor area — up to 1,200 private homes, a minimum of about 40,000 sqm of office space, and the rest for retail, hotel or community uses.
Two details in there are worth their weight.
First, it’s on the Reserve List — meaning it only goes to tender if a developer commits to a price the government finds acceptable.
Second, the minimum office requirement was cut from the original site’s 70,000 sqm to about 40,000 sqm on this parcel — a quieter acknowledgement that office demand is the uncertain piece.