Selling house in singapore

Elevate Your Property’s Worth to New Heights with Our Winning Approach in 2025

In today’s fast-moving Singapore market, timing, pricing, and presentation make all the difference. That’s why we created the S.E.L.L. framework — a clear, 4-step approach that removes the guesswork and turns decisions into confident moves.


Our AI-powered framework helps you sell for more — and faster — with a smarter plan and a calm mind.

S.E.L.L. Hybrid Selling Page - Interactive Prototypes

The S.E.L.L. Journey

See Growth
Understand your capital appreciation, break-even point, and potential CPF refund.
Evaluate Potential
Analyze URA master plans, new transport links, and GLS sites to see what your area becomes next.
Launch Presentation
Create a compelling buyer presentation kit with professional staging, maps, and reports.
Lay Out Exit Plan
Calculate your net proceeds after all costs and map out your financial timeline for what's next.

S — See Your Property Growth

Is your property investment performing as expected?

Track your property's value against your initial investment and costs to understand your true financial position.

Chart showing property value growth over time. $1.8M $1.6M $1.4M $1.2M 2018 Now Break-even Break-even (+CPF Int.)
37.5%
Capital Appreciation
$1.58M
Break-Even Point
$320k
Est. CPF Refund
Get My Property Growth Summary

E — Evaluate Surrounding Potential

What is the future of your neighbourhood?

Upcoming transformations can significantly impact buyer interest and your property's future value.

Simplified map showing nearby development hotspots. Your Unit
New MRT Station
URA Rezoning
GLS Site
See My Area's Transformation

L — Launch the Selling Presentation

First impressions are everything.

We create a premium presentation that attracts the right buyers and justifies your asking price.

An unstaged, cluttered room. The same room, professionally staged and photographed.
  • Professional Staging & Photography
  • Targeted Gaze Zone Highlighting
  • Custom-Branded Amenity Map
  • Detailed Pricing Trend Report
  • QR Code to Video Walkthrough
Preview Your Buyer Presentation Kit

L — Lay Out Your Exit Plan

Know your numbers, plan your next move.

We provide a clear breakdown of your net proceeds and project your financial outcome to reduce regret.

Breakdown of sale proceeds.
Net Cash Proceeds $1,291,980
CPF Refund $320,000
Total Costs (Agent, Legal) $38,020
Total Sale Price $1,650,000
Map My Exit Plan + Proceeds

When You're Ready, We're Right Here.

Selling your home is a big decision — and every good move starts with a simple conversation.

Tap below to message us directly on WhatsApp. Calm, clear, and pressure-free.

What My Clients Say | Genuine Experiences

Real stories, real experiences—because your journey deserves nothing less than the best.

Media Mention

Screenshot of The Straits Times article quoting Rick Long on HDB resale flat pricing in Singapore. He cautions sellers to align expectations and shares a successful Strathmore Avenue sale.

In The Straits Times, Rick shared a grounded take on the rising number of HDB listings above $900,000 — and why realistic expectations matter more than hype.

His client’s $1.13M sale wasn’t just about price — it was about timing, strategy, and understanding what buyers truly value.

99.co profile feature on Singapore realtor Rick Long, highlighting his military background, calm leadership style, data-driven property approach, and personal philosophy on team management.

“Leadership starts from the inside — and clients feel it.”

In this 99.co feature, Rick’s journey from Airforce to real estate is highlighted — not for flash, but for clarity, composure, and consistent decision-making under pressure.

His calm energy, data-first thinking, and quiet leadership have made him an anchor for both his team and clients navigating tough property choices.

CNA 93.8 Open House radio guest appearance featuring Rick Long, Associate Division Director at Huttons Asia, discussing key considerations for landlords and tenants in Singapore alongside 99.co.

“Invited by CNA 93.8 to share what most overlook — but tenants never forget.”

On national radio, Rick joined CNA’s Open House alongside 99.co to share actionable insights on tenant relations — from do’s and don’ts to long-term considerations every landlord should know.

His segment reflected what clients appreciate most: clear communication, real examples, and a strategic mindset that doesn’t skip the small things.

Frequently Asked Questions

Will I get a higher price with SELL?
Our framework positions your home where serious buyers see the most value. By combining smart pricing, targeted marketing, and AI-driven presentation, we aim to attract stronger offers and improve your final sale price.
What if I’m not ready to list yet?
That’s perfectly fine. Many clients start with a no-obligation SELL review to understand their options. You’ll get a clear plan now, so when you’re ready, you can move quickly and confidently.
How fast can you start?
We can begin preparing your SELL plan within days. From photography and marketing to buyer outreach, our process launches fast—without sacrificing quality.

Preparing Your Home To Sell A Higher Price

Market Your Home Like a Pro: Captivating Photography that Sells

Selling home singapore

Making Your Home Stand Out: 

At Youhomesg, we work with you to prepare your property before it goes to market. Our approach includes:

  • Thoughtful staging suggestions that complement your home’s natural features
  • Practical improvement recommendations that make sense for your timeline and budget
  • Quality photography that captures your property in its best light

Our goal is simple: to present your home authentically while ensuring its best qualities shine through.

What's in it for you? A memorable first impression, stronger buyer interest, faster sales, and optimal pricing.

Real Estate Video and Virtual Tour Marketing

sell hdb flat

More buyers now crave comprehensive experiences before stepping foot into a property.

We leverage virtual tours and video marketing designed to showcase your home.

Our unique difference?

We place your home—not the agent or the brand—in the spotlight.

What's in it for you? Enhanced buyer engagement, Greater emotional appeal Accelerated viewing decisions, Faster, smoother sales transactions

AI-Powered Enhancements: Elevate Your Listings With AI

selling home services singapore

We leverage AI capability to transform ordinary photos into captivating visuals. From tasteful virtual staging and clutter removal to sophisticated interior redesign, we ensure your home is showcased beautifully and professionally.

What's in it for you? Listings enhanced with AI-driven visuals attract more attention, leading to quicker sales.​ Competitive Edge: Stand out in the market with innovative marketing strategies that resonate with today's tech-savvy buyers.​

Strategic Timeline Planning: Your Clear Path to a Successful Sale

Our tailored Timeline Planning –

Your personalised plan clearly outlines each step, when to take action, and how your property’s pricing evolves along the way—accessible instantly, anytime.

What's in it for you? No more sleepless nights, no more stress—just clarity, confidence, and the satisfaction of a smooth, successful sale.

Property Location Analysis Report

We provide buyers with a detailed Property Location Analysis Report, highlighting essential amenities such as reputable schools, transport connectivity, nearby conveniences, and lifestyle hotspots.

What's in it for you? A stronger connection with buyers, clearer value perception, and faster, more confident decisions.

Recent Transactions

Conclusion: Your Home-Selling Advantage for 2025

Selling your property in 2025 doesn’t have to be overwhelming—it can be rewarding, strategic, and even enjoyable.

By leveraging our forward-thinking marketing strategies, cutting-edge AI enhancements, immersive virtual tours, precise timeline planning, expansive advertising reach, and detailed property location analysis, we ensure your property doesn’t just compete—it confidently stands out.

At Youhomesg, your success is our mission.

Bonus for Homeowners: Know Your Numbers, Maximise Your Moves

sell condo singapore

Curious about how much your home is really worth in today’s market?

Don’t leave money on the table.

As a bonus for our readers, you can now request a personalised run-through of your home’s indicative valuation—plus explore your available options with expert insight.

Whether you're planning to sell soon or just want clarity, this is your chance to make informed, confident decisions.

Tap below for a private WhatsApp review. We’ll walk you through your property’s indicative valuation and your next smart steps.

Limited private reviews are available each week.

Awards and Accolades

Self Introduction

Hi, I’m Rick Long

With decades of experience in Singapore’s real estate market, I’ve had the privilege of being mentioned in media outlets such as Channel NewsAsia, The Straits Times, and 99.co.

Over the years, I’ve written extensively on the local property landscape — tackling the real questions buyers and sellers face, and helping them navigate each step with greater clarity and confidence.

Many of my clients have become long-time friends — their trust and kind reviews continue to inspire me to raise the bar in everything I do. 

I believe real estate should be strategic, seamless, and deeply aligned with your life’s journey.

Related Articles:

Ever wonder if you are suitable for Sell one buy two investment concept? – Read more (Sell one buy two)

Is buying new launch or resale condo have better returns? – Read more (New Launch vs Resale condo)

Looking to upgrade from Hdb to condo? – Read more (Sell Hdb buy condo)

What to take note when selling Hdb resale flat? – Read more (Hdb Resale Process)

Buying another Hdb flat, and using the fund from current home? – Read more (Hdb contra)

Why do some Hdb flat price depreciate so much? – Read more (Hdb depreciation curve)

What is one of the most common reason for property negative sales? – Read more (Cpf accrued interest)

Financial calculation for selling a Hdb flat? – Read more (Hdb resale calculator)

Buying EC before selling your HDB? – Read more (Upgrade to EC before selling your HDB)

Should you sell your EC after 5 years? – Read more (Selling EC)