
Blog

Choosing Between A Real Estate Agent or Property Consultant: Is There A Real Difference?
Today article covers: The key difference between a real estate agent and a property consultant is their objectives.

Buying Low Price Per Square Foot Property: A Good Deal or A Myth?
Today article – Does Low Psf Translate to a “Good” Property Purchase? Profitability in the Long Run of Low Psf Vs. High Psf Properties?

Is It Smarter To Pay Home Loan Using Cpf Or Cash?
Is It Smarter To Pay Home Loan Using Cpf Or Cash? Many first-time homebuyers (be it BTO, resale or private) tend to ask this question:

A Hand-Book To Buying Property
A guide to factors to consider when buying property – What is the purpose of buying the property? Are you familiar with the latest marketing trends?

Understanding Growth Plans For Singapore Investment Property
One of the key studies I rely on for my analysis of potential growth is the URA Master Plan – Lets take a look today on what to look out for.

Key Driving Factors for Singapore’s Property Market
Why Singapore Property Price stay resilient during this period – understand the factors that affect Singapore property price

Walking Down Memory Lane As A Property Agent
How did you survive in your job for the past 10 to 15 years? And to answer that, let’s take a journey down memory lane and revisit my fond memories.

What does it mean to Buy Property at the Right Time?
Have you ever wonder what it mean to Buy Property at the Right Time. Read our complete guide to buy property right at the best time.

A Beginner Renovation Guide For Home Owners
Questions and Answers for home owners before your renovation journey. A must read renovation guide recommended for first time owners.

Hi, I’m Rick Long
With decades of experience in Singapore’s real estate market, I’ve had the privilege of being mentioned in media outlets such as Channel NewsAsia, The Straits Times, and 99.co.
Over the years, I’ve written extensively on the local property landscape — tackling the real questions buyers and sellers face, and helping them navigate each step with greater clarity and confidence.
Many of my clients have become long-time friends — their trust and kind reviews continue to inspire me to raise the bar in everything I do.
I believe real estate should be strategic, seamless, and deeply aligned with your life’s journey.
Youhome.sg Core Values
Apart from the tangible services I offer to all our clients, I would also like to share the fundamental values that my team and I bring to our work.
Quality
We strive to always provide our clients with the best quality service. With our market expertise, and customer-oriented service, we aim to meet all our clients’ needs.
Value
We aim to always maximise the value of your home. From coming up with creative marketing solutions and managing complex negotiations, we do our best to get you the best value possible.
Comfort
Our client’s satisfaction is our top priority. We commit to being with you every step of the way, to ensure your comfort in this complex journey.
Testimonials
I have successfully helped hundreds of homeowners just like you since 2010






